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FindMyJeweler.com: History & Background

     Silicon Valley business development executive, Hermann Calabria and diamond expert Robert Hensley founded FindMyJeweler.com in November 2001. FindMyJeweler.com's mission is to eliminate the intimidation factor from the diamond-buying process by educating novice buyers, guiding them to the finest quality jewelers available, and ultimately providing them with the diamond of their dreams at the most competitive price.

     Based on his own personal experience, Calabria, who is also President of FindMyJeweler.com, identified the need to create a website dedicated to educating consumers new to the diamond-buying process. "I very much wanted to have a ring in hand when I proposed to my girlfriend four years ago and I knew absolutely nothing about diamonds," Calabria recalled. "In my quest for the perfect ring, I found the whole process to be extremely disheartening. I was intimidated because I didn't know what to look for and I was totally overwhelmed by the prices. To top it off, I faced the scrutiny of more unhelpful and unscrupulous jewelers than I care to remember."

     Calabria went on to conduct exhaustive research on diamonds and as a result, formed DiamondReview.com in 1999 to help others who might be in the same position he was in searching for the perfect diamond. "My goal with DiamondReview.com was, and still is, to provide other prospective diamond buyers with unbiased, impartial information that enables them to find and purchase the right diamond jewelry on their own terms," he added.

     And to date, DiamondReview.com has helped more than 300,000 couples find the diamond engagement ring of their dreams. In addition, the site has received numerous honors, including Netscape's "Cool Site of the Day," Gemkey Magazine's "Best of the Web," and ProfessionalJeweler.com's "Site of the Week."

     Since then, Calabria joined forces with Hensley, who is certified in diamonds by the Gemological Institute of America, and together they expanded upon DiamondReview.com's popular "Find My Jeweler" section, developing the function into its own site.

     Based on Calabria and Hensley's collective experience and expertise, FindMyJeweler.com now serves to help potential diamond shoppers learn about the complicated buying process via an easy-to-navigate and clearly written tutorial. Upon completion of the tutorial, the newly educated customer is then put in touch with a FindMyJeweler-approved jeweler in their community.

     Participating jewelers have been vigorously pre-screened by Hensley to ensure that they provide outstanding customer service, value, competitive pricing, product knowledge and selection. "Leveraging my two decades of diamond experience, I actually pose as a potential customer and secret shop each jeweler before we invite them to be a part of the FindMyJeweler.com network," Hensley said. "In addition, FindMyJeweler.com surveys each customer to make sure their shopping experience was a success."

     "Our goal is to make sure that our customers get the best diamond for their money by arming them with the knowledge they need to make an educated decision and then introduce them to the finest jewelers in their own neighborhood," said Calabria.

     FindMyJeweler.com is a premier online service dedicated to guiding prospective diamond buyers to the finest jewelers available. The site was founded by Hermann Calabria and Robert Hensley in 2001. FindMyJeweler.com's mission is to eliminate the intimidation factor from the diamond-buying process by educating novice buyers, guiding them to the finest quality jewelers available, and ultimately providing them with the diamond of their dreams at the most competitive price. Additional information on the service may be found in the "About Us" section at www.FindMyJeweler.com.


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Media Contact:    Liz Greene
214.363.7763
liz@findmyjeweler.com
 MEDIA CONTACTS
Robert Hensley
Senior Diamond Consultant

888-239-5043


Liz Greene
Manager,
Public Relations

214-363-7763
 
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