Privacy Policy

Last Updated: July 23, 2011

The "Short" Version

FindMyJeweler respects and values your privacy. We stand united with other responsible web sites against "SPAM" and other intrusive mass-marketing tactics.

FindMyJeweler will not release any information about you to any third party in way other than disclosed in this privacy statement.

The "long" version of our Privacy Policy contains a detailed description of how we use information that is entered into our website.

When you sign up for FindMyJeweler, the information you submitted will be provided to FindMyJeweler jewelers who in our opinion:

  1. Match your request,
  2. Have passed all of our strict criteria, including the "secret shopper" tests, and
  3. Are in good standing with FindMyJeweler.
Generally, we will not disclose your personally-identifying information to any other third party without your permission. The exceptions: 1) when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, subpoena, court order, law enforcement, or other legal process, 2) if you conduct a prohibited activity as set forth in our Terms of Service, in which case we may disclose your personal information to enforcement organizations or affected third parties, 3) our service providers (such as web hosting, etc.), and 4) if the website is acquired by a third party, in which case we will make a reasonable effort to contractually require the acquirer to treat your personally-identifying information in a manner that is similar to this Privacy Policy.

Any e-mail you receive from us will fall within the following categories:

  1. A "welcome" email to explain how to get the most out of FindMyJeweler, including how to get free assistance from our diamond experts (if you need it),
  2. A "match" email, which we will send you whenever we match you to one of our Best Jewelers that we believe can assist you,
  3. If you subscribed to it, you will receive our multi-part Advanced Diamond Tutorial in daily installments (you may unsubscribe at any time),
  4. If you subscribed to it, you will receive our periodic jewelry buyers' newsletter (you may unsubscribe at any time), and
  5. Various service emails based on your various direct requests. For example, if you forget your password, we will email you instructions to reset it. If you request help from our diamond experts, we'll send you a notification email to let you know when you have an answer.
  6. A few weeks after your registration, we will ask you to rate the jeweler(s) who serviced your request. We use this information to ensure that our jewelers deliver the highest level of service and quality to you, and appreciate your participation in our survey.

You may discontinue any of these mailings at any time by following the instructions at the bottom of the e-mail, or by visiting our website at, clicking on the "Contact Us" link at the bottom of the page, and submitting your request to us.

We realize that buying a diamond is usually a one-time event. For that reason, even if you don't explicitly unsubscribe from our mailings, we will automatically discontinue all e-mails (except for the periodic newsletter, if you requested it) no later than about 3 months after your initial registration.

At FindMyJeweler, we are committed to an ever-increasing flow of free information on the Internet. We are an information resource, not an information sponge. We are committed to respecting and maintaining your privacy. Should you have any questions or concerns about our Privacy Policy, please send a message to us by visiting our website at, and clicking on the "Contact Us" link at the bottom of the page.

Thank you for visiting, and for signing up for FindMyJeweler.

The Team

The "Long" Version

Diamond Review, Inc., operating as and hereinafter referred to as "FindMyJeweler", wants to demonstrate its commitment to our users' privacy. Therefore, we disclose the following information and privacy practices:

  1. What personally identifiable information FindMyJeweler collects.
  2. What personally identifiable information third parties collect through the Web site.
  3. What organization collects the information.
  4. How FindMyJeweler uses the information.
  5. With whom FindMyJeweler may share user information.
  6. What choices are available to users regarding collection, use and distribution of the information.
  7. What types of security procedures are in place to protect the loss, misuse or alteration of information under FindMyJeweler control.
  8. How users can correct any inaccuracies in the information.

If you have questions or concerns regarding this statement, please contact us by clicking on the "Contact Us" link at the bottom of every page on

Information Collection and Use

Information Collection

FindMyJeweler is the sole owner of the information collected on FindMyJeweler collects information from our users at several different points on our Web site.

Registration Process

In order to obtain a jeweler recommendation, a user must first complete the registration process. During this process a user is required to provide contact information, specifically name, e-mail address, and ZIP code. We use this information to recommend a jeweler in your geographic area. It is optional for the user to provide other information requested, but we highly encourage it so we can provide the best recommendation for you.

Information Use

FindMyJeweler uses the information you provide to recommend you to one or more jewelers that, based a screening performed by diamond jewelry experts, we believe will be able to assist you with your purchase.


We store information that we collect through cookies and log files to create a profile of our users. A profile is stored information that we keep on individual users that details their viewing preferences. Consequently, collected information is tied to the users personally identifiable information to provide offers and improve the content of the site for the user. This profile is used to tailor a user's visit to our Web site, and to direct pertinent marketing promotions to them. We do not share your profile with other third parties.


A cookie is a piece of data stored on the user's computer tied to information about the user. We use persistent cookies. A persistent cookie is a small text file stored on the user's hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions. If users delete the cookie, they may still use our site, but will need to sign in for every session. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site. See the "Profile" section.

Log Files

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user's movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses are tied to personally identifiable information to enable our Web-based service.

Communications from the Site

Customer Service

We use your ZIP code and your request information (type of diamond jewelry requested, for example) to match you to one or more of the jewelers in our database that have passed our strict criteria. Information on how we test jewelers can be found here. Once we've made one or more matches, we will send you an e-mail with the contact information of the jeweler(s) we've selected for you.

You may also contact our diamond experts directly, to answer your questions. Our diamond experts are all employees or contractors of FindMyJeweler, and are required to maintain the confidentiality of our visitors.

Jeweler Survey

A few weeks after your initial registration, we will follow up with an optional survey. We use the survey to improve the quality of our recommendations and the overall quality of the services we provide to you.

Tutorials and Newsletter

Our free e-mail tutorial and periodic newsletter will be e-mailed to the address you provide. You may unsubscribe from either or both at any time by following the directions provided at the bottom of each e-mail, or by opting-out on the registration page.

Jewelers and affiliates

If you're a jeweler or an affiliate, you will receive many additional emails beyond those stated here in order to properly service your account. If you are a jeweler or affiliate and have concerns about this, please contact us.


Legal Disclaimer

Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law wherein we have a good-faith belief that such action is necessary to comply with a current judicial proceeding, subpoena, court order, or other legal process.

Aggregate Information (non-personally identifiable)

We share aggregated demographic information with jewelers and affiliates. Aggregate information shared includes number of visitors within a certain period of time. This is not linked to any personally identifiable information.

Information shared with recommended jewelers

The jewelers we recommend to you will be able to view your contact information and information about the jewelry you are interested in purchasing. We encourage them to contact you directly at the time that you register. All jewelers are contractually prohibited from doing anything else with your contact information unless you make a purchase directly from them.

Information shared with consumers

If you are a jeweler, we will openly share your contact information and information about your jewelry offerings with our users as part of recommending you to them, and in some cases publicly within our website. This will generally include your company name, phone number, address, e-mail address, website URL, fax number, and contact name. However, we will work with you to ensure that only the contact information you wish to share is actually shared with our users, and you may change your choices at any time by contacting us.

Business Transitions

In the event FindMyJeweler goes through a business transition, such as a merger, being acquired by another company, or selling a portion of its assets, users' personal information will, in most instances, be part of the assets transferred. Please refer to our "Notification of Changes" section below.

No other use

We do not share our users', jewelers' or affiliates' information with anyone or in any manner not described here. This means we do not sell or rent users' information to any other third party at any time.


This Web site contains links to other sites. Please be aware that we, FindMyJeweler, are not responsible for the privacy practices or safety of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information. This privacy statement applies solely to information collected by this Web site.


Our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site. Users' personally identifiable information is not shared with third parties unless we give prior notice and choice. Though we may use an intermediary to conduct these surveys or contests, they may not use users' personally identifiable information for any secondary purposes.


This Web site takes every precaution to protect our users' information. When users submit sensitive information via the Web site, their information is protected both online and off-line. We take reasonable precautions to protect user information both online and off-line. All of our users' information, not just the sensitive information, is restricted in our offices and our internet service providers. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information. Furthermore, ALL employees are kept up-to-date on our security and privacy practices. On at least a yearly basis, as well as any time new policies are added, our employees are notified and/or reminded about the importance we place on privacy, and what they can do to ensure our users' information is protected. Finally, the servers that store personally identifiable information are in a secure environment, in a locked facility. If users have any questions about the security at our Web site, users can send us questions by clicking on the "Contact Us" link at the bottom of every page on the website.

Correcting/Updating/Deleting/Deactivating Personal Information

If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done by clicking on "Contact Us" at the bottom of every page on the website. This applies to jewelers and affiliates as well.

Notification of Changes

If we decide to make a material change to our privacy policy, we will post those changes to this privacy statement and other places we deem appropriate so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

If, however, we are going to use users' personally identifiable information in a manner different from that stated at the time of collection we will notify users via email and/or by posting a notice on our Web site for 30 days.

Contact Information

If users have any questions or suggestions regarding our privacy policy, please contact us by clicking on "Contact Us" at the bottom of every page on the website.

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