A step by step guide
||Learn as much as you can about diamonds.
By reading this Diamond Tutorial in its entirety, you will learn about
the "4 C's", how to judge cuts, what questions to ask your jeweler,
how to select a setting, and lots of other important topics. An informed consumer
is a smart consumer. Invest the time, do your research, and enjoy the best
diamond jewelry for your money.
||Find the right jeweler, right in your neighborhood. We have already done
extensive testing on the jewelers in many U.S. cities, and we do find the Best. Simply
Begin Your Search to discover the Best Jewelers in your neighborhood. Our diamond jewelers are tested to
ensure they deliver the highest level of integrity, customer service, selection, quality,
and product knowledge, all at the most competitive prices.
||Buy it! - Once you're armed with information about diamonds
and a jeweler you can trust, your special purchase becomes easy and safe.
The purpose of our tutorial is twofold:
1. To give you a quick, solid education on the basics
of diamonds, and
2. To guide you through the selection and purchasing process.
You should plan on spending about
30 minutes on the tutorial. If you're considering
purchasing a diamond, this will be time well spent.
If you're in a hurry
or just need a quick summary on a given topic, just
look for the bolded text near the bottom of most tutorial
pages for the "quick and dirty" scoop on
First Step: The "4 Cs"
The quality of
a diamond is determined by four factors commonly
known as the "4 Cs" -- Carat
Weight, Clarity, Color, and Cut. We will
describe each of the "4 Cs" throughout
Beware of "Cut"! The other 3 Cs
are very straightforward; however, the difference between
a "great" cut, a "good"
cut, and a "bad" cut can be subtle
to the untrained eye, but it
will make a huge difference in terms
of the value and beauty of the stone. An unscrupulous
jeweler will sell you a heavy stone with superb
clarity and color for an unbelievably low price
and still make a substantial profit, if the
4th "C" -- the Cut -- is inferior.
tutorial will go through each "C"
in detail, including "Cut".
If at a later time you need a quick reference
on any of these topics, use the menu on the
left side of your browser window to jump directly
to the information you need.
Click on "Continue
to Carat Weight" below to begin learning
about the first "C" -- Carat Weight.